Bacardi Oakheart Rebranded and Relaunched as Bacardi Spiced Rum
Bacardi Drops Oakheart Branding for a More Refined Look
Spiced Rum Maintains Sweet Vanilla Flavor Profile with Subtle Oak and Cinnamon Undertones
Bacardi has relaunched its popular spiced rum, Bacardi Oakheart, with a new name and packaging. The product is now simply called Bacardi Spiced Rum and features a more classical and refined look. Despite the name change, the spiced rum maintains its signature sweet vanilla flavor profile with subtle oak and cinnamon undertones.
According to the brand, the relaunch is designed to appeal to a wider range of consumers. The new packaging is more modern and sophisticated, and the name change is intended to make the product more recognizable and memorable. The spiced rum is also now available in a new 1-liter size, in addition to the existing 750-ml and 50-ml sizes.
Bacardi Spiced Rum is made with a blend of Caribbean rums and spices. The rum is aged for a minimum of one year in oak barrels, which gives it a smooth and mellow flavor. The spices used in the blend include vanilla, cinnamon, and nutmeg. The result is a versatile rum that can be enjoyed neat, on the rocks, or mixed in cocktails.
Bacardi Oakheart was first introduced in 2011 and quickly became one of the best-selling spiced rums in the world. The relaunch of the product as Bacardi Spiced Rum is expected to further increase its popularity. The new name and packaging are more modern and appealing, and the spiced rum's signature flavor profile remains unchanged.
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